• Ashutosh Singh

Content is king: 10 tips to creating killer social posts

Updated: May 29, 2020

Making an out of the box and attention-seeking content for your social media can be quite overwhelming.

The higher your level of commitment, the more you would feel the need to produce high-quality posts.

Social media platforms are continually evolving, and with it, the interests and variety of your audience. Your social media post should be in tandem with these trends. You need a strategy that applies to every situation and needs.

These are ten highly useful and simple tips that make you a social media guru and help you create the best social media posts ever!

1. Identify your audience

As a writer attempts to know who is reading their content so that he can make it more useful and entertaining similarly as a social media influencer or enthusiast, you should first learn who exactly is reading your social media posts.

Depending on the type of niche or interest you are providing, your audiences can be of many types - parents? Teenager?Students?Professional?

2. Scheduling

Creating a schedule provides a certain sense of integrity to your work. Scheduling your posts and other tasks through different methods, such as editorial calendars, eliminates a substantial amount of stress and enhances efficiency.

You can also plan live sessions, Q&A’s, audience reviews, and other events weekly to keep the communication with your audience alive.

3. Add visual elements to your social posts.

It is our natural human tendency to incline more towards content that has a higher ratio of visuals in it.

Instead of filling up your social media posts with words, try to incorporate relevant visual aids such as images, videos, and graphics.

4. Do your research

Social media accounts of other influencers, competitors can be the best guide for you. You can analyze their post and the reason behind its popularity.

Try to assess if your ideas are resonating with them through your social posts.

Their feeds can spark inspiration for an upcoming post you were still indecisive about.

However, make sure that you are only taking reference from their accounts and jobs.

Copying content created by others is unethical and will cause significant problems for you and your social media platform.

5. Choosing your social media platforms

Before you start thinking of ideas to create your social posts, you should consider comparing different social media platforms.

This is pivotal in understanding where your target audience is present. Yes, it would be best if you worked out some demographics. It might seem tedious right now, but it pays off in the long run.

Some of the more versatile and recognized social media platforms that you should consider are Instagram, Facebook, YouTube, TikTok, and Twitter.

6. Resourcing and content quality

The social media post is the most robust communicative face of your brand.

It should be professional as well as a mirror of the unique aspect of your personality.

The images you use for your post should be crisp and appropriate for conveying your message.

You can use tools such as Unsplash and Pexels to manage and execute your content.

7. Flexibility

Stay flexible with your social posts, schedules, and contents.

Take your time looking for inspiration and draw up posts that seem to fit with your brand personality.

8. The style of your content

The way your social media post look, feel, and speak should be in tandem with the message of your brand.

Make a general outline of what information you want to convey to your audience.

9. Experiment with the content

Coming up with the most popular social media post is all about trial and error.

It is a time-consuming process, but if you keep up with the analytics and keep implementing ideas, you will eventually have an extensive collection of material that appeals to your audience.

10. Be patient

With the right planning and sufficient awareness of your work and audience, you can build an empire with your social media posts. It does not happen overnight; hence patience is critical.


Implementing these tips will help you along the process of creating killer social media posts that will eventually grow your online presence, generate leads, and promote your business.

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