WHO I AM
Being a socio-technology enthusiast and a keen observer of trends in technology (especially mobile),I have always tried to devise ways to bridge the gap between conventional media and technology. I can proudly claim to have successfully executed two such ideas. One has changed the print industry and another one gifting industry.
Print Industry- Played a crucial role in planning and executing the transformation of Times of India(the world's largest circulating English daily) from a normal newspaper to an Augmented Newspaper. The idea that a newspaper should become a Menu card with a buffet of products to offer, was born in our factory."Alive" app is one of the finest AR app that runs on all the mobile platforms(java included).It also has an amazing feat of registering 1 million downloads in 3 months.I can boast of taking some credit for that.
Gifting Industry- Ideated, implemented and launched India's first mobile app of gift vouchers.It's called PineGift (www.pinegift.in )
WHAT I DO
I am a digital marketer by profession.
I help start-ups and mid-sized firms build and implement their digital brand and marketing strategy.
I have been a regular speaker in various B-Schools. I am mostly invited for speaking on marketing related issues. But I have also given talks on leadership and organizational structure related subjects.
Regular contributor to digital marketing and start-up publications.
I provide digital, content and social media marketing consulting services.